The DDM curriculum integrates digital design, marketing strategy, and technology-driven problem-solving, supported by studio-based learning, hands-on projects, and industry collaboration.

Students graduate equipped with:

• Creative and critical thinking
• Design research and UX methodology
• Digital marketing and consumer insight analysis
• Practical experience with global digital tools and platforms

Career pathways span digital design, branding, UX/UI, content creation, digital marketing strategy, entrepreneurship, and innovation sectors.

• 1st year

  • 1_1

    • Introduction to Digital Design and Marketing (DDM)
    • History of Art and Design Movements
    • Critical and Creative Thinking
    • Cross-Cultural Communication
    • Understanding Korean 1
    • Korean Expression 1
    • Tae Kwon Do (Optional)
    • TU Mentoring 1

  • 1_2

    • Design and Cultural Theories
    • Digital Design Foundations
    • Design Software Workshop
    • Global Leadership and Collaboration
    • Understanding Korean 2
    • Korean Expression 2
    • TU Mentoring 2

• 2nd year

  • 2_1

    • Trends and Consumer Psychology in Creative Industries
    • UX/UI Design Fundamentals
    • Principles of Marketing & Branding
    • Global Citizenship and Sustainability
    • Understanding Korean 3
    • Korean Expression 3
    • TU Mentoring 3

  • 2_2

    • Design Prototyping & Production
    • Social Media Marketing & Content Creation
    • Innovation Workshop (PBL)
    • Understanding Korean 4
    • Korean Expression 4
    • TU Mentoring 4

• 3rd year

  • 3_1

    • Branding & Communication Design
    • Digital Marketing Strategy
    • Design & Emerging Technologies
    • Financial Management for Creative Industries

  • 3_2

    • Design Thinking & Innovation Management
    • AI & Data-Driven Marketing Analytics
    • Design Management & Strategy
    • Art & Social Enterprise

• 4th year

  • 4_1

    • Social Innovation & ESG Management
    • Entrepreneurship in the Digital Era
    • New Product Development & Innovation
    • Service Design & Customer Experience

  • 4_2

    • Industry Co-op Project (Capstone)
    • Foresight and Future Trends in Design

Explore Versatile Career Paths in Digital Design & Marketing

• Digital Designer

  Creates visual assets for websites, brands, and digital platforms using design tools and creative concepts.

• UX/UI Designer

  Designs user friendly digital experiences through wireframes, prototypes, and user research

• Brand & Creative Strategist

  Develops brand identity, storytelling, and creative direction to build strong market presence.

• Digital Marketing Specialist

  Plans and executes online marketing campaigns using social media, analytics, and SEO strategies.

• Content Creator / Social Media Producer

  Produces engaging videos, graphics, and posts tailored for global digital audiences.

• E-Commerce & Marketing Coordinator

  Manages online retail platforms, product presentation, and digital sales strategies.

• Creative Project Manager

  Oversees design and marketing projects, coordinating teams to deliver creative solutions on time.